According to the Small Business Administration, a third of businesses with employees don’t survive beyond two years. But once you’ve made it through the difficult startup period and your business is on sound footing, it’s time to think about expanding locally. Building out your business can lead to sales growth that allows you to stay […]
A step-by-step, no-nonsense marketing plan
Every marketing plan should include these five elements Doing business without a marketing plan is like driving without a map. You may get to your destination—eventually—but you risk making time-consuming and costly errors along the way. You might be assuming there’s a demand for your product when there isn’t, for example. Your services might be priced too low. Or […]
7 low-cost marketing strategies to implement now
You know it’s going to take a marketing push to meet your sales goals this year. But your budget is tight and you’ll need to use your imagination to make it. Where to start? For many business owners, marketing doesn’t come naturally. They lurch from one tactic to another without a clear idea of whether […]
Automate your digital marketing strategy
I’ve previously written about content marketing and its importance to small businesses trying to connect with customers. An associated concept is marketing automation. It’s a term that gets thrown around a lot these days, but it remains very nebulous for many entrepreneurs. What exactly gets automated? And how does it work? Well, the answer can be confusing, […]
What is content marketing and why is it so important?
When an entrepreneur builds a new website, starts using social media or creates a blog, the same question always comes up: “What should I talk about?” Creating good content is a challenge for many entrepreneurs who aren’t used to talking about their business or industry in a public forum. So what is content marketing and how […]