Use this tool to improve your strategic planning An analysis of your company’s strengths and weaknesses should be a key component of your strategic planning process. This easy-to-use tool also identifies your company’s opportunities and any threats it faces (hence the term “SWOT”). This analysis helps you see how you stand out in the marketplace; how you can […]
Strategic planning: frequently asked questions
Some entrepreneurs might not see the benefits of strategic planning or know how to proceed. Here are answers to some of the most common questions and concerns raised by entrepreneurs about this important tool. Question: My company is small. We don’t have a lot of money. Isn’t strategic planning just for bigger companies? Answer: That’s a common […]
How to thrive during a recession
Too many companies go into hibernation when times are tough. They cut costs, conserve cash and act as if they’re on the verge of bankruptcy when, in reality, their balance sheet is still solid enough to reposition the firm. Whether it’s a recession or a downturn in your particular industry, don’t assume you can wait […]
Trade shows: 6 ways to find potential customers
Use these tips to get the most out of your trade show investment Trade shows provide face-to-face contact with people who are looking for products, expertise, and solutions. So how can you tap into this rich source of potential customers? What investment is required and what return on investment can you expect? Veteran trade show consultant Jonathan […]