When an entrepreneur builds a new website, starts using social media or creates a blog, the same question always comes up: “What should I talk about?” Creating good content is a challenge for many entrepreneurs who aren’t used to talking about their business or industry in a public forum. So what is content marketing and how […]
Using customer satisfaction surveys to attract new clients
Follow these tips to gain additional insights about your customers Are your customers satisfied with your products or services? Do you know what they like about your business? More importantly, do you know how you could improve what you do? Customer surveys can provide answers to these questions as well as unique insights into the […]
Strategic planning: frequently asked questions
Some entrepreneurs might not see the benefits of strategic planning or know how to proceed. Here are answers to some of the most common questions and concerns raised by entrepreneurs about this important tool. Question: My company is small. We don’t have a lot of money. Isn’t strategic planning just for bigger companies? Answer: That’s a common […]
How to thrive during a recession
Too many companies go into hibernation when times are tough. They cut costs, conserve cash and act as if they’re on the verge of bankruptcy when, in reality, their balance sheet is still solid enough to reposition the firm. Whether it’s a recession or a downturn in your particular industry, don’t assume you can wait […]
Trade shows: 6 ways to find potential customers
Use these tips to get the most out of your trade show investment Trade shows provide face-to-face contact with people who are looking for products, expertise, and solutions. So how can you tap into this rich source of potential customers? What investment is required and what return on investment can you expect? Veteran trade show consultant Jonathan […]