When an entrepreneur builds a new website, starts using social media or creates a blog, the same question always comes up: “What should I talk about?” Creating good content is a challenge for many entrepreneurs who aren’t used to talking about their business or industry in a public forum. So what is content marketing and how […]
Using customer satisfaction surveys to attract new clients
Follow these tips to gain additional insights about your customers Are your customers satisfied with your products or services? Do you know what they like about your business? More importantly, do you know how you could improve what you do? Customer surveys can provide answers to these questions as well as unique insights into the […]
Free and low-cost online survey tools for your business
Surveys provide valuable information about consumers and employees. Traditionally, they were conducted by phone, by mail or in person. Recently, however, online surveys have become a fast, cost-effective alternative. What makes online survey tools useful? learn about your current and potential clients, as well as their purchasing habits detect and resolve unexpressed problems generate contacts test ideas […]
Uncovering your business strengths & weaknesses
Use this tool to improve your strategic planning An analysis of your company’s strengths and weaknesses should be a key component of your strategic planning process. This easy-to-use tool also identifies your company’s opportunities and any threats it faces (hence the term “SWOT”). This analysis helps you see how you stand out in the marketplace; how you can […]