Top Reasons Why Small Businesses Fail
Part 1 in our video series on Business Management. We’re focusing on the Top Reasons Why Small Businesses Failed followed by videos on “How to…
A step-by-step, no-nonsense marketing plan
Every marketing plan should include these five elements Doing business without a marketing plan is like driving without a map. You may get to your destination—eventually—but you…
7 low-cost marketing strategies to implement now
You know it’s going to take a marketing push to meet your sales goals this year. But your budget is tight and you’ll need to…
Continue Reading 7 low-cost marketing strategies to implement now
How to create a customer loyalty program
A good customer loyalty program can generate significant gains in recurring revenue for your business by improving the return on your marketing and sales budget.…
Free and low-cost customer relationship management (CRM) solutions for your business
Contrary to popular belief, customer relationship management (CRM) is not just another type of business management software; it is a business strategy to acquire, grow…
Automate your digital marketing strategy
I’ve previously written about content marketing and its importance to small businesses trying to connect with customers. An associated concept is marketing automation. It’s a term that…
What is content marketing and why is it so important?
When an entrepreneur builds a new website, starts using social media or creates a blog, the same question always comes up: “What should I talk about?”…
Continue Reading What is content marketing and why is it so important?
Using customer satisfaction surveys to attract new clients
Follow these tips to gain additional insights about your customers Are your customers satisfied with your products or services? Do you know what they like…
Continue Reading Using customer satisfaction surveys to attract new clients
Free and low-cost online survey tools for your business
Surveys provide valuable information about consumers and employees. Traditionally, they were conducted by phone, by mail or in person. Recently, however, online surveys have become…
Continue Reading Free and low-cost online survey tools for your business
Uncovering your business strengths & weaknesses
Use this tool to improve your strategic planning An analysis of your company’s strengths and weaknesses should be a key component of your strategic planning process.…
Continue Reading Uncovering your business strengths & weaknesses