You know it’s going to take a marketing push to meet your sales goals this year. But your budget is tight and you’ll need to use your imagination to make it. Where to start? For many business owners, marketing doesn’t come naturally. They lurch from one tactic to another without a clear idea of whether […]
How to create a customer loyalty program
A good customer loyalty program can generate significant gains in recurring revenue for your business by improving the return on your marketing and sales budget. Here are some facts: Keeping an existing customer costs up to five times less than winning a new one. It’s easier to persuade a customer who already knows you to […]
Free and low-cost customer relationship management (CRM) solutions for your business
Contrary to popular belief, customer relationship management (CRM) is not just another type of business management software; it is a business strategy to acquire, grow and retain profitable customer relationships. This distinction is important. CRM can only succeed if the CRM technology supports a truly customer-focused strategy and fits your unique requirements. How does CRM help? CRM […]
Automate your digital marketing strategy
I’ve previously written about content marketing and its importance to small businesses trying to connect with customers. An associated concept is marketing automation. It’s a term that gets thrown around a lot these days, but it remains very nebulous for many entrepreneurs. What exactly gets automated? And how does it work? Well, the answer can be confusing, […]
What is content marketing and why is it so important?
When an entrepreneur builds a new website, starts using social media or creates a blog, the same question always comes up: “What should I talk about?” Creating good content is a challenge for many entrepreneurs who aren’t used to talking about their business or industry in a public forum. So what is content marketing and how […]
Using customer satisfaction surveys to attract new clients
Follow these tips to gain additional insights about your customers Are your customers satisfied with your products or services? Do you know what they like about your business? More importantly, do you know how you could improve what you do? Customer surveys can provide answers to these questions as well as unique insights into the […]