I’ve previously written about content marketing and its importance to small businesses trying to connect with customers. An associated concept is marketing automation. It’s a term that gets thrown around a lot these days, but it remains very nebulous for many entrepreneurs. What exactly gets automated? And how does it work? Well, the answer can be confusing, […]
What is content marketing and why is it so important?
When an entrepreneur builds a new website, starts using social media or creates a blog, the same question always comes up: “What should I talk about?” Creating good content is a challenge for many entrepreneurs who aren’t used to talking about their business or industry in a public forum. So what is content marketing and how […]
Using customer satisfaction surveys to attract new clients
Follow these tips to gain additional insights about your customers Are your customers satisfied with your products or services? Do you know what they like about your business? More importantly, do you know how you could improve what you do? Customer surveys can provide answers to these questions as well as unique insights into the […]
Uncovering your business strengths & weaknesses
Use this tool to improve your strategic planning An analysis of your company’s strengths and weaknesses should be a key component of your strategic planning process. This easy-to-use tool also identifies your company’s opportunities and any threats it faces (hence the term “SWOT”). This analysis helps you see how you stand out in the marketplace; how you can […]
Strategic planning: frequently asked questions
Some entrepreneurs might not see the benefits of strategic planning or know how to proceed. Here are answers to some of the most common questions and concerns raised by entrepreneurs about this important tool. Question: My company is small. We don’t have a lot of money. Isn’t strategic planning just for bigger companies? Answer: That’s a common […]
How to thrive during a recession
Too many companies go into hibernation when times are tough. They cut costs, conserve cash and act as if they’re on the verge of bankruptcy when, in reality, their balance sheet is still solid enough to reposition the firm. Whether it’s a recession or a downturn in your particular industry, don’t assume you can wait […]